Aristocrat “Crazy Rich Asians” Poker Machine

Aristocrat the brand pokies maker is always on the hunt for new themes and stories for its pokies machines. Be it Hollywood superstars or movies or artists and singers or the culture of any region or country, Aristocrat has produced great pokies titles. This time, Aristocrat announced the launch of “Of Crazy Rich Asians” a new pokies game based on the “Crazy Rich Asians” movie.

Crazy Rich Asians

According to Wikipedia, Crazy Rich Asians is a 2018 American romantic comedy film directed by Jon M. Chu, from a screenplay by Peter Chiarelli and Adele Lim, based on the 2013 novel of the same name by Kevin Kwan. The film stars Constance Wu, Henry Golding, Gemma Chan, Lisa Lu, Awkwafina, Ken Jeong, and Michelle Yeoh. The story follows a Chinese-American professor who travels to meet her boyfriend’s family and is surprised to discover they are among the richest in Singapore.

The film was announced in August 2013 after the rights to the book were purchased. Much of the cast signed on in the spring of 2017, and filming took place from April to June of that year in parts of Malaysia, New York City, and Singapore. It is the first film by a major Hollywood studio to feature a majority cast of Asian descent in a modern setting since The Joy Luck Club in 1993.

Crazy Rich Asians premiered on August 7, 2018, at the TCL Chinese Theatre in Los Angeles and were released theatrically in the United States on August 15, 2018, by Warner Bros. Pictures. The film received positive reviews from critics, with praise for its acting, production, and costume design. The film grossed over $238 million worldwide, making it the highest-grossing romantic comedy in a decade. Two sequels are currently in development based on the novel’s follow-ups China Rich Girlfriend and Rich People Problems.

Aristocrat announcement at Global Gaming Expo

Aristocrat Leisure Ltd made this announcement to launch “Crazy Rich Asians” pokies via U.S.–based subsidiary Aristocrat Technologies Inc. The new game debuted at Global Gaming Expo (G2E) – a casino industry trade show and conference held in Las Vegas, Nevada, in the United States.

Aristocrat Technologies said the game would launch “a completely new cabinet” which Aristocrat would unveil at the show. The company’s press release featured no detail about the new cabinet.

The “Crazy Rich Asians” pokies product would be “a heavily themed game”, featuring sights and sounds from – and inspired by as said above, the eponymous 2018 box office hit from the Hollywood, California-based entertainment company Warner Bros, said Aristocrat Technologies.

The majority of the film’s cast was of Asian heritage. That was said at the time of its release to be unusual for a large U.S. production. The film also led to discussions in entertainment news outlets and talk shows, suggesting “Crazy Rich Asians” might represent a shift from traditional misrepresentations of Asian communities in Western cinema. A sequel has already been announced.

Jon Hanlin, vice president of commercial strategy, and gaming operations for Aristocrat Technologies said they are excited to introduce this new license as the launch title for their new, game-changing cabinet.

Note that Aristocrat is leading gaming industry with innovative hardware, content, and systems solutions, all developed to help customers grow their businesses and entertain their patrons across all demographics.